Document Title: Audience Research Made Easy
Organization: Arts Victoria Publications

Type of document: Guide
Level: Beginner & Intermediate

Description: "Audience Research Made Easy: A guide for small-to-medium performing arts organizations." A step-by-step process for understanding, creating and conducting audience research.

Notes: This resource is from Australia and as a result this document is formatted for Australian paper size.

Website: www.arts.vic.gov.au

Organization: Arts Research Monitor

Type of document: Resource Page
Level: Intermediate & Advanced

Description: This website provides research articles on various topics and synopsis of qualitative and quantitative arts research projects (i.e. audience reports, women in theatre, economic impact studies).

Notes: Canadian resource.

Website: www.artsresearchmonitor.com

Document Title: Marketing: The Subconscious Mind of the Consumer (And How To Reach It)
Organization: HBS Working Knowledge

Type of document: Article
Level: Intermediate & Advanced

Description: This article features an interview with Harvard Business School professor Gerald Zaltman. It focuses on Zaltman's thesis that 95% of our purchase decision making takes place in the subconscious mind.

Notes: This resource is American.

Website: hbswk.hbs.edu

Document Title: Marketing Research
Organization: Quick MBA

Type of document: Article
Level: Advanced

Description: "Marketing Research" describes the research process and provides useful definitions and examples for higher level marketing professionals.

Notes: This resource is American.

Website: www.quickmba.com

Document Title: Using the Web to Research Your Market
Organization: Power Home Biz

Type of document: Article
Level: Intermediate & Advanced

Description: This site provides a listing of four sources to do one's own market research online: SurveyKey.com, Zoomerang.com, SurveyMonkey.com and SurveyHost.com

Notes: This resource is American.

Website: www.powerhomebiz.com