Canadians’ participation in arts, culture and heritage activities reached record levels in 2010
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February 2012 - The Hill Strategies Research report on Canadians’ Arts, Culture and Heritage Activities provides insights into the number and percentage of Canadians 15 or older who participated in activities in 2010. The percentage of Canadians participating in most of the 18 activities measured in the report – including art galleries, museums, festivals, historic sites, book reading, and more – reached record levels in 2010, higher than in 1992, 1998 and 2005, when this type of survey was also conducted.

In 2010, all Canadians 15 or older (99.7%, or 28.0 million people) participated in at least one of the 18 arts, culture or heritage activities.

  • 47.8% of Canadians 15 or older visited a museum in 2010.
  • 72.4% attended a performing arts event or a cultural festival in 2010.
  • 73.8% visited a heritage venue (including historic sites, zoos, aquariums, botanical gardens, planetariums, observatories, conservation areas and nature parks) in 2010.
  • 97.5% read a newspaper, magazine or book in 2010.
  • 87.2% watched a movie or a video in 2010.
  • 86.7% listened to downloaded music or music on CDs in 2010.

The report summarizes data on participation in arts, culture and heritage activities during the 12 months prior to the survey, including information about the frequency of participation.

The full report provides much greater detail about the arts, culture and heritage activities of Canadians. Funded by the Department of Canadian Heritage, the Canada Council for the Arts and the Ontario Arts Council, the report is available free of charge on the Hill Strategies Research website