Marketing - Subscription Campaigns
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Document Title: Marketing Strategies for Uncertain Times
Organization: Theatre Communications Group

Type of document: Article
Level: Intermediate & Advanced

Description: Six pages of articles by Jim Royce and Robin Progrebin highlighting subscription issues, trends and strategies.

Notes: This resource is American.


Document Title: Subscription Series Case Study Royal New Zealand Ballet
Organization: Australia Arts Council

Type of document: Case Study
Level: Intermediate & Advanced

Description: A lot of this 9-page case study about subscriptions at the Royal New Zealand Ballet is relevant to any medium and/or large organization, no matter where they are located.

Notes: This resource is from New Zealand.