Marketing - Customer Service and Retention
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Document Title: Now That's Service
Organization: Canadian Business

Type of document: Article
Level: All Levels

Description: In this short article from Profit Magazine, Ron Neumann offers a Canadian perspective on developing a loyal client base through customer-centred service.

Notes: Canadian Resource.



Document Title: The Leaky Bucket: A picture of poor customer retention in UK theatre
Organization: Australia Council for the Arts

Type of document: Article
Level: Intermediate & Advanced

Description: This 13-page report focuses on Customer Relationship Management data from UK Performing Arts Management. It concludes that there is a great opportunity for UK companies to do better in this area.

Notes: This resource is Australian.